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All royalties received from the sale of the book, The Leader as a Mensch--Become the Kind of Person Others Want to Follow will go to One Laptop Per Child Association, Inc. (OLPC), a non-profit organization overseeing the creation of an affordable educational device for use in the developing world. Founded by Nicholas Negroponte, a former Chairman Emeritus of Massachusetts Institute of Technology's Media Lab, One Laptop Per Child Association has one simple goal: to change the world. Here is a video clip that shows one example of how it is doing this.